TRADEMARK INFORMATION



Following are guidelines for the use of trademark symbols and acknowledgments for Western Electric Export Corporation and Westrex Corporation trademarks.

Trademark Symbols

  • In letters, memos, press releases, white papers, advertising, slides, foils, video, and other multimedia presentations:
    • Properly designate (with ®, ™ or SM) all of Western Electric's trademarks at the most prominent use (usually a headline) and again on the first occurrence in copy.
    • In the case of presentation graphics, trademarks should be designated with the proper trademark symbol on each page, slide, and foil.
  • In newsletters, magazines, and publications containing multiple articles:
    • Properly designate (with ®, ™ or SM) all of Western Electric's trademarks on the first occurrence in the Table of Contents, in headlines and on the first occurrence in EVERY article in which they are used.
  • In brochures, annual/quarterly reports, books, technical documentation, and other bound documents:
    • Properly designate (with ®, ™ or SM) all of Western Electric's trademarks on the first occurrence in the Table of Contents, in headlines, and on the first occurrence in text.
  • In all charts or graphs, properly designate trademarks (with ®, ™ or SM), as they could be copied or pulled and used independently.
  • In all tag lines incorporating a trademark slogan, always use the trademark symbol in every reference.

Trademark Acknowledgments

Properly footnote and acknowledge trademark ownership, preferably identifying Western Electric Corporation marks as being owned by Western Electric, e.g., [Mark] is a trademark of Western Electric or its subsidiaries in the U.S. and/or other countries.

  • The complete acknowledgment line for all our brands can be found at Acknowledgment line.
  • The appropriate acknowledgment line for all our brands is, "Western Electric™, WE Select™, Amperex, GenRad, Air Motion Transformer, AMT, Barton and Gray, Fairchild and WHEN YOU”RE THROUGH COMPROMISING®, WESTREX, WE (Stylized), BVA, GEC, Radiotron, THE MOST TRUSTED NAME IN ELECTRONICS are trademarks of Western Electric or its subsidiaries in the U.S. and/or other countries."

Note: Trademarks and logos licensed by Western Electric to you may have specific contractual acknowledgment requirements or other restrictions. Refer to your contract or license for specific requirements.