Western Electric's Philosophy on Trademarks and Brands

Western Electric trademarks and brands are Western Electric intellectual property and are important and valuable assets of the corporation. Trademarks must be used properly. Follow these Guidelines for using Western Electric® trademarks and brands properly in all communications, documents and electronic messages.

Who Do These Guidelines Apply To?

These Guidelines apply to Western Electric employees, customers, licensees, consultants, outside vendors, and other third parties.

If you are a LICENSEE of a Western Electric trademark or logo, your license agreement that you signed with Western Electric may have special trademark and logo usage guidelines different than the Guidelines set forth here. If so, please follow the special guidelines provided to you pursuant to your license agreement. If you are a Licensee, but have been provided no special guidelines, then follow these.

Using Western Electric's Trademarks and Logos

You may refer to Western Electric products and services by their associated Western Electric trademarks and service marks, so long as such references (a) are truthful, fair, and not misleading, and (b) comply with these Guidelines, which may be modified by Western Electric from time to time in Western Electric's sole discretion.


  • Use the appropriate trademark symbol and trademark acknowledgment of Western Electric's ownership of the marks and/or logos in question.
  • Do not incorporate Western Electric trademarks or logos into your own product names, service names, trademarks, logos, or company names, and do not adopt marks or logos that are confusingly similar to Western Electric's marks and logos.
  • Do not make unlicensed use of Western Electric's licensed logos, such as Western Electric®, WE SELECT®, WE (Stylized), Western Electric®. Third-party use of Western Electric logos requires a license or written permission from Western Electric. If you are interested in obtaining a license to use a Western Electric mark or logo, send email to